Food & Drink

Your Expert Guide To Food Packaging

Food packaging is an integral part of the food- and beverage industry. Food safety and longevity are directly affected by the packaging and transportation of food. Can you imagine a world where there were no canned goods and cartons that made your morning coffee or breakfast cereal possible?

Food packaging protects food from a variety of environmental, chemical, and physical factors. Packaging also has a significant influence on consumer decision-making.

Why is food packaging important?

Modern life is all about how we transport and carry food, whether it’s in disposable packaging, coffee cups or takeaway containers, carry bags, or home delivery boxes.

Food packaging is important for food quality and attracts customers. Packaging serves a primary purpose, which is to preserve food quality and attract customers. However, there are many other important benefits.

  • Protection

Modern food packaging is more than just a container for food. Food and beverage companies spend a lot of money, time and effort to develop packaging that protects their products from light and chemical reactions.

Bad packaging can impact the taste and quality of products. Packaging can also reduce the shelf life of food products.

  • Transportation

Food packaging in sydney allows for safe and efficient transport of food and beverages, often over long distances. Modern packaging technology has made it possible to use lighter and more durable packaging materials to transport products to different markets.

  • Consumer Purchasing Decisions

Food packaging design plays an important role in making decisions. Many consumers make their buying decisions based on the packaging of the products they see when faced with multiple options in a supermarket.

The brain’s reaction to different images and colours is complex. Companies invest a lot of money in packaging that appeals to customers.

White packaging, for example, conveys simplicity and purity and is used often to package dairy and beauty products.

These decisions are often subconsciously made by consumers, so it is crucial to get your product packaging design just right.

  • Brand Awareness

Packaging your food can influence purchase decisions subconsciously. It is also a powerful marketing tool that can help increase brand awareness.

Packaging your products in a unique way can make it easier for customers to remember you and increase their likelihood of purchasing your products again.

How to Choose the Right Food Packaging

It can be hard to choose the right product/products from such a large selection of choices.

These are the three most important factors to be aware of:

  1. It keeps your food product safe.
  2. It is capable of prolonging shelf life and facilitating transportation.
  3. It catches customers’ attention and makes you stand out from the rest.

These are the variables that you will need to consider when making this decision:

  • Material – Glass, aluminium and tinplate. Tin-free steel, paper cardboard, polyesters, and plastics.
  • Design
  • The nature of the product being packed.
  • Shelf-life
  • Environment conditions
  • Use it quickly
  • Disposal/recycling
  • Production and distribution costs.

Trends in Food Packaging

Product packaging is just like any other marketing tool, it’s important to keep up with the latest trends. If you want your product packaging to be competitive, it must match consumer expectations.

The following are the current trends in food packaging:

  • Bold colours are eye-catching and attractive, so more brands are using bold colours in their products.
  • Minimal design: Large fonts and cluttered designs are in decline.
  • Added functionality: More brands are becoming more creative with their packaging. Dunkin Donuts, for example, has just designed a coffee cup that can hold sugar, milk, and extra coffee.
  • Fine print is no longer so important: Especially for brands that are focused on wholefoods and health, the smaller print was often ignored. Now, however, many brands list their ingredients and nutritional values in larger fonts.

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